Nov 14 2008
The Basics of Search Engine Optimization (seo) and Search Engine Marketing (sem) and What Each Does
The basics of Search Engine Optimization (SEO), and Search Engine Optimization (SEM) and what each does.
Search Engine Optimization (SEO) is the process of using different strategies to improve the level of a web site’s ranking position in a search engine when a user searches for information using keywords or phrases. Some strategies used in SEO of a web site are keyword or phrase research, the creation of proper Meta Tags, good page content, link building, and even usability. The purpose of SEO is to optimize the web site in order to give it a high ranking position in the search engines.
Proper SEO techniques are what gives the web site a ranking position in the different search engines according to the keywords or phrases the web site has been optimized for.
Search Engine Marketing (SEM) is the process of using tools such as a Pay Per Click (PPC) Campaign to bid on target keywords or phrases in the attempt to drive web traffic to the web site. In other words, rather than optimize a web site for search engines, the web site is being marketed through the search engines with the use of paid keywords or phrases in an effort to maximize more exposure of the web site to users on the Internet. The purpose of SEM is to market the website through the different search engines, and drive traffic to the web site.
Like SEO, keywords or phrases need to be researched while using SEM techniques. Using keywords or phrases that are not popular and effective will not give the desired results from either SEO and SEM techniques.
Keywords or phrases are words that users put into search engines in order to find the web site and information they are looking for. It is recommended to create three word keyword phrases, research which of these phrases are most popular and effective for the web site, and optimize the web site to these keyword phrases. It is also important to monitor the keyword phrases to see which keyword phrases are effective and ineffective to the optimization and marketing of a web site. The list of keyword phrases will change due to ineffectiveness, popularity, and other outside factors.
Pay Per Click (PPC) Marketing is an advertising method that allows you to buy search engine placement by bidding on keywords or phrases. These advertisements are usually displayed on the right hand side of the Search Engine Results Page (SERP). Another form of PPC is that you pay for an actual SERP ranking, and you may also pay a pay-per click fee which means the more you pay, the higher in the search engine results page you will be displayed. These types of advertisements are usually displayed right on top of the search engine results page before the number 1 ranking web site.
It is important to remember that all search engines make a distinction between SEM techniques such as PPC and SEO techniques. SEM techniques such as PPC do not help your search engine ranking positions. Only SEO techniques such as properly Meta Tagging your web site, proper keyword placement, and the quality of content on your web site will help with your search engine ranking positions. SEM techniques such as PPC is a search engine marketing strategy.
Both SEO and SEM techniques have the goals to make a web site more visible to the users on the Internet and drive traffic to a web site. Neither SEO or SEM guarantee that you will generate sales through the use of one or the combination of both. This would fall under such things as Web Site Usability. For example, you have 100 visitors come to your web site, and you don’t make a single sale from one. This is not an SEO or SEM issue, rather there is something on the web site causing no sales. Web site usability and functionality of the web site needs to be looked into on why people are visiting the web site but not buying the services or products. This would be the same as 100 people walking into your business and walking right back out the front doors. What is causing them to leave?
Search Engine Optimization is for optimizing a web site with the goal of gaining a high ranking position within different search engines, while Search Engine Marketing is for marketing a web site through search engines with such tools as a Pay Per Click Campaign.
Both Search Engine Optimization and Search Engine Marketing require continual work in order to provide the best results for a web site. It is important to remember that these results will sometimes take time; up to 3 months is not uncommon.
In conclusion, using proper Search Engine Optimization techniques will help a web site’s ranking position in search engines, and generate visitors to a web site over time. While Search Engine Marketing techniques will not help a web site’s ranking position in search engines, it will generate more traffic to the web site faster than Search Engine Optimization techniques.
Combining both Search Engine Optimization and Search Engine Marketing techniques will help with the web site’s ranking positions in search engines and draw more traffic to the web site with the goal of converting the visitors in sales.
By: Robbin
About the Author:
Search Engine Specialist in Kalispell, Montana.
Nov 14 2008
Search Engine Optimization - Ensuring the Best Results for your Business
In last, today every site wants to be featured in the top ten list of the search engine. Therefore, to reach such cliff, you need to understand the algorithm of the search engines and you should implement changes according to the search engines. In order to achieve the benefits of search engine optimization, an effective SEO strategy is necessary. One of the biggest SEO strategies is link popularity, keyword research and website marketing.
Doing the proper research and finding the correct keyword combination will bring you’re the proper rankings in the search engines and a traffic that is targeted to your site, and the added benefit is that it is free traffic. As you heard many time before content is king, your content should be structured to include the keywords that are relevant to your site, and your website needs to be SEO optimized so the search engines can spider it with ease. All the other pages on your site should revolve around a central theme and all be related in some way.
When visitors come to your website the text on the home page should explain and reflect the theme of your site and all of the other pages should relate to it. Search engine optimization or SEO is the hottest way to drive targeted traffic to your website. Your investment in the future of your website will be worth while. The reason you need to optimize your site is to get rankings in the search engines, by concentrating on search phrases and by promoting these keywords you will begin to build your rankings in the search engines.
Billions of sites are updated daily and they all need to be crawled on a daily basis. You can purchase high PR links and shorten the waiting period of getting your site in the serps. Check you site for broken links, not having links that work will have a negative effect on your sites ranking if the links stay broken for a period of time.
High quality articles are quickly snapped up and published prolifically. Every time you write an article and you get it published you receive another link pointing back to your site which will in turn increase your link popularity. Traffic is generated to your website from your signature box. This article can be freely published on a website as long as. With this wonderful innovation in web writing, each article will surely be given ample attention in terms of engine optimization and accessibility. The natural listing depends on the optimization techniques employed on and off the web site. A single article can be reprinted hundreds of times, and each time is another link back to your site. Ensure that each web page of yours would focus on a particular keyword or key phrase. If there is an article in that page, make sure that the article will only discuss and include one keyword or key phrase from the list you have made.
Getting more traffic is pointless if your site isn’t an efficient sales machine. Since there are only a “handful” of search engines that everyone uses (the major ones), this is where we place our best promotional efforts. If you encourage them to link to your site, join your newsletter, read your articles, and so on, then the traffic will increase your search engine popularity. If you only sell product, then that is what you get money for products. Traffic is a must if any online business is to succeed.
For more information about Search Engine Optimization, visit::
http://www.seo-solution-india.com
By: Biren is the pioneer author and like to share his experience and ideas with others. For further information on his Search Engine Optimization & Intern
About the Author:
Doing the proper research and finding the correct keyword combination will bring you’re the proper rankings in the search engines and a traffic that is targeted to your site, and the added benefit is that it is free traffic. As you heard many time before content is king, your content should be structured to include the keywords that are relevant to your site, and your website needs to be SEO optimized so the search engines can spider it with ease. All the other pages on your site should revolve around a central theme and all be related in some way.
When visitors come to your website the text on the home page should explain and reflect the theme of your site and all of the other pages should relate to it. Search engine optimization or SEO is the hottest way to drive targeted traffic to your website. Your investment in the future of your website will be worth while. The reason you need to optimize your site is to get rankings in the search engines, by concentrating on search phrases and by promoting these keywords you will begin to build your rankings in the search engines.
Billions of sites are updated daily and they all need to be crawled on a daily basis. You can purchase high PR links and shorten the waiting period of getting your site in the serps. Check you site for broken links, not having links that work will have a negative effect on your sites ranking if the links stay broken for a period of time.
High quality articles are quickly snapped up and published prolifically. Every time you write an article and you get it published you receive another link pointing back to your site which will in turn increase your link popularity. Traffic is generated to your website from your signature box. This article can be freely published on a website as long as. With this wonderful innovation in web writing, each article will surely be given ample attention in terms of engine optimization and accessibility. The natural listing depends on the optimization techniques employed on and off the web site. A single article can be reprinted hundreds of times, and each time is another link back to your site. Ensure that each web page of yours would focus on a particular keyword or key phrase. If there is an article in that page, make sure that the article will only discuss and include one keyword or key phrase from the list you have made.
Getting more traffic is pointless if your site isn’t an efficient sales machine. Since there are only a “handful” of search engines that everyone uses (the major ones), this is where we place our best promotional efforts. If you encourage them to link to your site, join your newsletter, read your articles, and so on, then the traffic will increase your search engine popularity. If you only sell product, then that is what you get money for products. Traffic is a must if any online business is to succeed.
For more information about Search Engine Optimization, visit::
http://www.seo-solution-india.com
By: Biren is the pioneer author and like to share his experience and ideas with others. For further information on his Search Engine Optimization & Intern
About the Author:
Biren is the pioneer author and like to share his experience and ideas with others. For further information on his Search Engine Optimization & Internet Marketing Expert fully devoted to Search engine optimization company India . For more detail, check out our Professional SEO Services . Contact us any time: info@seo-solution-india.com
Nov 14 2008
Search Engine Marketing India.!
Offshore software development implies the practice of outsourcing the work to some offshore countries. The concept of offshore outsourcing stemmed from the stirring desire to reap profits from limited investments. The offshore solution consultants are keenly focusing on the developing countries for the production of high quality software solutions tailored to specific needs.
Ever since the offshore boom started, India and ther Asian countries has been the target of interest of these offshore firms. The number of offshore oftware development companies in India is rising rapidly. This can be mainly attributed to the relatively low labor cost entailed in engaging the software developers. Compared to the expense involved in building the infrastructure for effective enterprise solutions in their home country, the offshore software solution providers enjoy the benefits of high turnover from low capital, and other tax exemption benefits. The consumers are gaining immensely from these offshore outsourcing consultants owing to the superior work quality and the rich resources the providers possess.
The faster communication methods through the internet and flexible timings of the employees have eased the process. Starting software development companies benefit from this as they are bestowed with the best resource available. The tedious task of employing the skilled people and the immense expenditure for the same is shouldered efficiently by another agency. The result will be that the small scale companies will be at par with other competitive giants in the same field with a reduced cost of investment. On the other hand, big companies outsource their regular work so that they can concentrate on their specialties.
When it comes to citing the advantages of offshore firms, it can be said that they fulfill the needs of the clients by their flawless work within the time frame. The rapport they maintain with their clients right from evaluating their needs to delivering and maintaining the software is unmatchable.
It’s believed that the Search Engine Marketing has initiated during late 1990s as the result of remarkable augmentation of web sites on the internet which in turn attracted more and more people use internet. Thus requirements of the ideal tool for finding intended information more efficiently and easily, the creation of search engines said to have been taken place. The internet marketers have marked that the style of extensive usage of search engine has responded by attempting for beating the search engine’s algorithm for getting web site that they were optimizing into the top SERPs. On the other side, the search engines have responded by enhancing their algorithms for reducing the abuse by reckless search engine marketers.
In other words, Search engine marketing (SEM) is advertising your website on the internet through Banners, Pop-ups, Pop-unders, Pay Per click management through Google adwords, MSN Adcenter, Yahoo Search marketing (YSM/Overture) or we can use practice like Pay per lead, pay per impression, pay per call or pay per action.
By: search rankpros
About the Author:
Ever since the offshore boom started, India and ther Asian countries has been the target of interest of these offshore firms. The number of offshore oftware development companies in India is rising rapidly. This can be mainly attributed to the relatively low labor cost entailed in engaging the software developers. Compared to the expense involved in building the infrastructure for effective enterprise solutions in their home country, the offshore software solution providers enjoy the benefits of high turnover from low capital, and other tax exemption benefits. The consumers are gaining immensely from these offshore outsourcing consultants owing to the superior work quality and the rich resources the providers possess.
The faster communication methods through the internet and flexible timings of the employees have eased the process. Starting software development companies benefit from this as they are bestowed with the best resource available. The tedious task of employing the skilled people and the immense expenditure for the same is shouldered efficiently by another agency. The result will be that the small scale companies will be at par with other competitive giants in the same field with a reduced cost of investment. On the other hand, big companies outsource their regular work so that they can concentrate on their specialties.
When it comes to citing the advantages of offshore firms, it can be said that they fulfill the needs of the clients by their flawless work within the time frame. The rapport they maintain with their clients right from evaluating their needs to delivering and maintaining the software is unmatchable.
It’s believed that the Search Engine Marketing has initiated during late 1990s as the result of remarkable augmentation of web sites on the internet which in turn attracted more and more people use internet. Thus requirements of the ideal tool for finding intended information more efficiently and easily, the creation of search engines said to have been taken place. The internet marketers have marked that the style of extensive usage of search engine has responded by attempting for beating the search engine’s algorithm for getting web site that they were optimizing into the top SERPs. On the other side, the search engines have responded by enhancing their algorithms for reducing the abuse by reckless search engine marketers.
In other words, Search engine marketing (SEM) is advertising your website on the internet through Banners, Pop-ups, Pop-unders, Pay Per click management through Google adwords, MSN Adcenter, Yahoo Search marketing (YSM/Overture) or we can use practice like Pay per lead, pay per impression, pay per call or pay per action.
By: search rankpros
About the Author:
Search engine optimization by Searchrankpros.org, also offers directory submission, social book marking, Article submission, PPC, Affiliate marketing services with experts SEO consultants
Nov 14 2008
Search Engine Marketing Explained
This article has been prepared by Tug. Tug, is a Search Engine Marketing specialist agency, based in Shoreditch, London.
Search Engines have evolved into a new consumer, communications and marketing channel. Google, Yahoo and MSN serve 213 million searches a day.
In fact, 9 out of 10 internet surfers use a Search Engine to start their internet journey. Therefore, if your website doesn’t have visibility in the engines, you are missing significant volumes of traffic.
Natural vs. Paid for Listings
There are essentially two listings within a Search Engine Results Page (SERP): the Natural listings (on the left) and the Paid for listing (on top and on the right).
Natural listings are the results the engine believes to be the most relevant sites to your search. The natural listings consistently receive over 70% of consumer clicks. Paid for listings are the ads served by Advertisers, who have bid on the term searched for by the consumer.
The Natural listings therefore list all available websites in the World Wide Web, while the Paid for listings only serve links by relevant Advertisers willing to pay for their spot, and thus high visibility in the engines.
To increase Reach, advertisers can pay for ads on the Search Engines themselves, as well as their local listings, mobile listings and their Content Network of websites.
Pay per Click (PPC). Pay only for Visitors
Unlike other marketing channels where you pay for the number of people who see your ad, in pay per click advertising (PPC) you only pay when someone clicks on your ads and is driven through to your site.
• 75% of users search for goods and services through a Search Engine.
• PPC has the lowest cost per lead compared to other Direct Marketing methods.
• Pay per click advertising is relevant to what the individual is searching for – targeting them at the right moment and mood.
• Pay per click is 100% accountable.
• Advertisers can know the cost of each conversion in real-time, and campaigns can be instantly optimised for maximum ROI.
To get visibility in the paid for listings you can set up a PPC campaign for your website yourself, or by commissioning a specialist Search Engine Marketing agency like Tug.
To get visibility in the Natural listings you need to optimise your website – this is called Search Engine Optimisation. Again this is where you need to commission a specialist agency like Tug.
What is Search Engine Optimisation (SEO)?
Search engine Optimisation, or SEO as it’s commonly known as, is an online marketing strategy that involves designing, writing and coding your entire website with the intention of enabling search engines to index your site easily and efficiently. The sole aim and objective is for it to rank higher for keywords relevant to your business. Optimising a website is critical to gaining visibility on the organic or natural (left hand side) search results (SERP’s) of search engines.
SEO, is done in two stages, known primarily as on page and off page. On page involves the website itself and fundamentally evolves around the design, build and copy laid out within the actual site. Off page relates to ongoing SEO development and includes link building campaigns, news and article submissions, paid directory submissions and joining discussion forums that relate to your chosen industry. The latter is basically about gaining 3rd party exposure of your website.
On Page Factors
• Keyword mining
• Keyword density checks
• Credible copywriting
• Meta tags scripting
• Clean and valid mark-up (HTML)
• Link management
Off Page Factors
• Free / paid directory submission
• Article and news submission
• Press release distribution
• Reciprocal link marketing
• Inbound link building
• Digital signatures
Using Search Engine Marketing to meet your Communication Objectives
Consumers using a Search Engine are primarily in two sets of mind: ‘Research’ mode and ‘Ready to act/buy/sign up’ mode. From a marketer’s point of view they are at different stages of the Purchase Cycle.
PPC campaigns should be set up with this in mind. Different campaigns can be geared for different objectives – for example one for Awareness and one for Sales. The Awareness campaign should be optimized for Reach, concentrating on the highest number of clicks at the cheapest possible price. The Sales campaign conversely should be optimized for sales volume and cheapest Cost per Acquisition (CPA).
Search Engine Optimisation will primarily meet your Awareness and Traffic objectives, as the campaign usually concentrates on fewer, broader keyterms. But keep in mind that this broader Search might ultimately lead to a sale as the Searcher moves through the Purchase Cycle. Remember to optimize your Meta Descriptions (the description in the SERP) with the consumer in mind.
Search Engine Marketing Case Studies:
Search Engine Optimisation Case Study: UK Business Properties. http://ukbusinessproperties.com
Problem
• UK Business Properties launched a new Commercial Property directory in 2006
• While the agency that built the site assured them it was SEO friendly, they were languishing on page 3 on Google for the most important keyword: ‘Commercial Property’
Solution
• Tug developed an SEO strategy that emphasised the keyword ‘Commercial Property’
• Review and editing of website content – addition of content pages for all UK regions
• Review and editing of Meta
• Review and editing of code to make more spider friendly
• Directory and site map submission
• A bespoke link building campaign where we submitted to directories, article websites and actively exchange links with high PageRank sites in parallel business verticals
Results
• Within 6 weeks the website was listed #3 on Page 1 of Google.co.uk
• The keyword ‘Commercial Property’ now drives 65% of traffic to the site
• They are now #1 on Google and we are now optimising and link building for new relevant keywords
Pay per Click Case Study: Truffle Shuffle http://www.truffleshuffle.co.uk
Problem
• Truffle Shuffle is an online retailer competing in a tight margin business, against small t-shirt retailers and huge online retailers like ASOS.
Solution
• PPC campaign on Google and Yahoo.
• Avoid Broad keywords even if they can drive sales volume.
• Use only very specific product related keywords.
• Use bid management software to set strict Position and ROI rules.
• Develop specific, relevant ad Creative for every available t-shirt.
• Weekly coordination with PR efforts.
• Concentrate only on keywords that convert under £5.25.
• Measure revenue and work with exact margins to measure profit on every keyword weekly.
Results
• In November 07, Tug drove 1,949 sales (1 or more t-shirts) at an average cost per conversion of £1.39.
• We delivered a 24:1 ROI (revenue generated/ad spend).
By: Tug Search
About the Author:
Search Engines have evolved into a new consumer, communications and marketing channel. Google, Yahoo and MSN serve 213 million searches a day.
In fact, 9 out of 10 internet surfers use a Search Engine to start their internet journey. Therefore, if your website doesn’t have visibility in the engines, you are missing significant volumes of traffic.
Natural vs. Paid for Listings
There are essentially two listings within a Search Engine Results Page (SERP): the Natural listings (on the left) and the Paid for listing (on top and on the right).
Natural listings are the results the engine believes to be the most relevant sites to your search. The natural listings consistently receive over 70% of consumer clicks. Paid for listings are the ads served by Advertisers, who have bid on the term searched for by the consumer.
The Natural listings therefore list all available websites in the World Wide Web, while the Paid for listings only serve links by relevant Advertisers willing to pay for their spot, and thus high visibility in the engines.
To increase Reach, advertisers can pay for ads on the Search Engines themselves, as well as their local listings, mobile listings and their Content Network of websites.
Pay per Click (PPC). Pay only for Visitors
Unlike other marketing channels where you pay for the number of people who see your ad, in pay per click advertising (PPC) you only pay when someone clicks on your ads and is driven through to your site.
• 75% of users search for goods and services through a Search Engine.
• PPC has the lowest cost per lead compared to other Direct Marketing methods.
• Pay per click advertising is relevant to what the individual is searching for – targeting them at the right moment and mood.
• Pay per click is 100% accountable.
• Advertisers can know the cost of each conversion in real-time, and campaigns can be instantly optimised for maximum ROI.
To get visibility in the paid for listings you can set up a PPC campaign for your website yourself, or by commissioning a specialist Search Engine Marketing agency like Tug.
To get visibility in the Natural listings you need to optimise your website – this is called Search Engine Optimisation. Again this is where you need to commission a specialist agency like Tug.
What is Search Engine Optimisation (SEO)?
Search engine Optimisation, or SEO as it’s commonly known as, is an online marketing strategy that involves designing, writing and coding your entire website with the intention of enabling search engines to index your site easily and efficiently. The sole aim and objective is for it to rank higher for keywords relevant to your business. Optimising a website is critical to gaining visibility on the organic or natural (left hand side) search results (SERP’s) of search engines.
SEO, is done in two stages, known primarily as on page and off page. On page involves the website itself and fundamentally evolves around the design, build and copy laid out within the actual site. Off page relates to ongoing SEO development and includes link building campaigns, news and article submissions, paid directory submissions and joining discussion forums that relate to your chosen industry. The latter is basically about gaining 3rd party exposure of your website.
On Page Factors
• Keyword mining
• Keyword density checks
• Credible copywriting
• Meta tags scripting
• Clean and valid mark-up (HTML)
• Link management
Off Page Factors
• Free / paid directory submission
• Article and news submission
• Press release distribution
• Reciprocal link marketing
• Inbound link building
• Digital signatures
Using Search Engine Marketing to meet your Communication Objectives
Consumers using a Search Engine are primarily in two sets of mind: ‘Research’ mode and ‘Ready to act/buy/sign up’ mode. From a marketer’s point of view they are at different stages of the Purchase Cycle.
PPC campaigns should be set up with this in mind. Different campaigns can be geared for different objectives – for example one for Awareness and one for Sales. The Awareness campaign should be optimized for Reach, concentrating on the highest number of clicks at the cheapest possible price. The Sales campaign conversely should be optimized for sales volume and cheapest Cost per Acquisition (CPA).
Search Engine Optimisation will primarily meet your Awareness and Traffic objectives, as the campaign usually concentrates on fewer, broader keyterms. But keep in mind that this broader Search might ultimately lead to a sale as the Searcher moves through the Purchase Cycle. Remember to optimize your Meta Descriptions (the description in the SERP) with the consumer in mind.
Search Engine Marketing Case Studies:
Search Engine Optimisation Case Study: UK Business Properties. http://ukbusinessproperties.com
Problem
• UK Business Properties launched a new Commercial Property directory in 2006
• While the agency that built the site assured them it was SEO friendly, they were languishing on page 3 on Google for the most important keyword: ‘Commercial Property’
Solution
• Tug developed an SEO strategy that emphasised the keyword ‘Commercial Property’
• Review and editing of website content – addition of content pages for all UK regions
• Review and editing of Meta
• Review and editing of code to make more spider friendly
• Directory and site map submission
• A bespoke link building campaign where we submitted to directories, article websites and actively exchange links with high PageRank sites in parallel business verticals
Results
• Within 6 weeks the website was listed #3 on Page 1 of Google.co.uk
• The keyword ‘Commercial Property’ now drives 65% of traffic to the site
• They are now #1 on Google and we are now optimising and link building for new relevant keywords
Pay per Click Case Study: Truffle Shuffle http://www.truffleshuffle.co.uk
Problem
• Truffle Shuffle is an online retailer competing in a tight margin business, against small t-shirt retailers and huge online retailers like ASOS.
Solution
• PPC campaign on Google and Yahoo.
• Avoid Broad keywords even if they can drive sales volume.
• Use only very specific product related keywords.
• Use bid management software to set strict Position and ROI rules.
• Develop specific, relevant ad Creative for every available t-shirt.
• Weekly coordination with PR efforts.
• Concentrate only on keywords that convert under £5.25.
• Measure revenue and work with exact margins to measure profit on every keyword weekly.
Results
• In November 07, Tug drove 1,949 sales (1 or more t-shirts) at an average cost per conversion of £1.39.
• We delivered a 24:1 ROI (revenue generated/ad spend).
By: Tug Search
About the Author:
Let Tug help you drive more relevant and profitable traffic to your website through our Search Engine Marketing Services.
Nov 14 2008
Search Engine Marketing, Standing Above the Rest
Introducing the Searchlinqs.com Web Blog.As a member of the searchlinqs Internet Marketing team, it’s an exciting time to be a part of our emerging Internet Advertising Industry. Search Engine Marketing (SEM), Search Engine Placement (SEP) & Search Engine Optimization (SEO) are shaping the way we work, play, shop and market ourselves online. That’s a pretty big statement to make! The content that appears on Google, Yahoo and MSN are by no means accidental or arbitrary. The algorithm/formula for sorting what appears on the Search Engines, are closely guarded secrets worth millions of dollars of marketing revenue and can turn the most obscure site or gossip into international results.Much like a newspaper editor or publicist, a decision is made on what content is relevant or invisible to the rest of us. The search engine results only begin with the selected keywords entered into a Search Engine. Careful observation and analysis of those search results are part what the SEO industry and Search Engine Optimization companies do. Google, Yahoo and MSN has become the defacto portals and gatekeepers for the online service world. The sheer volume-combinations of search terms, keywords and related keywords can only be managed by software agents. When these giants move, the Search Engine universe shudders. Google has released no less than 10 updates in the last 2 years; each change shapes the search engine landscape.We have created this SEO blog to showcase Internet Advertising, Internet Marketing tools, showcase Tutorials & Recent Articles, Keyword research strategies and offer opinions on that we feel are major issues affecting our industry. We hope that you find us a useful source and hope you visit us often. Search-Engine-Man www.searchlinqs.com
By: Search-Engine-Man
About the Author:
By: Search-Engine-Man
About the Author:
Search-Engine-Man
Resident SEO, Search Engine Marketing Blogger
Nov 10 2008
Internet Marketing is Business, not Just Search Engine Algorithms
Not two weeks ago I had a chat with someone (an SEO) about some online media buying and although the figures made an infinite amount of sense (6 figure monthly page views – prime location banner purchase for less than £90 per month!), he said, “but there is no SEO value from the banner link” (it was JavaScript)! Astonished, I spent the next hour arguing the case for buying the coverage, but it would seem that the majority of SEOs just don’t see the value of applying traditional marketing techniques to the web – they just don’t “fit” into the SEO mindset.
What is really bizarre though is that while the optimisation industry doesn’t see the value in some less search engine focused marketing techniques, they will pay a veritable fortune for paid links. The likes of ReviewMe (http://www.reviewme.com) change up to $250 for a single “review” (which is SEO speak for a plain text link not so subtly hidden in a purpose written article). One text link. One! Not just that, but a single text link on a new page that has no PR (and will maybe only will ever receive minimal PR filtered through from other page links)!
For that $250 (around £150) there are so many different options you could aim for. While a lot won’t have any direct SEO benefit, we still need to consider traffic and branding benefits.
$250 would allow me to buy banner advertising on a niche site / forum / blog for a limited amount of time. Depending on the type of site and its subject area you could be looking at a decent amount of traffic, enquiries and exposure – certainly enough to justify the cost.
An alternative would be to spend the money on a directory listing on a site such as TheBestOf (http://www.thebestof.co.uk) - £10 per month for a year and you get a full page listing (written by your local contact), an audio advert where you can pitch your service, inclusion in a high traffic site and a direct (SEO friendly!) link back to your site. A link AND qualified traffic – that’s like SEO Christmas!
Online marketing professionals do focus on SEO a lot and that isn’t a bad thing – it just isn’t the only thing and you should be looking to spend your budget wisely and spread your marketing scope.
By: Marketing Guy
About the Author:
What is really bizarre though is that while the optimisation industry doesn’t see the value in some less search engine focused marketing techniques, they will pay a veritable fortune for paid links. The likes of ReviewMe (http://www.reviewme.com) change up to $250 for a single “review” (which is SEO speak for a plain text link not so subtly hidden in a purpose written article). One text link. One! Not just that, but a single text link on a new page that has no PR (and will maybe only will ever receive minimal PR filtered through from other page links)!
For that $250 (around £150) there are so many different options you could aim for. While a lot won’t have any direct SEO benefit, we still need to consider traffic and branding benefits.
$250 would allow me to buy banner advertising on a niche site / forum / blog for a limited amount of time. Depending on the type of site and its subject area you could be looking at a decent amount of traffic, enquiries and exposure – certainly enough to justify the cost.
An alternative would be to spend the money on a directory listing on a site such as TheBestOf (http://www.thebestof.co.uk) - £10 per month for a year and you get a full page listing (written by your local contact), an audio advert where you can pitch your service, inclusion in a high traffic site and a direct (SEO friendly!) link back to your site. A link AND qualified traffic – that’s like SEO Christmas!
Online marketing professionals do focus on SEO a lot and that isn’t a bad thing – it just isn’t the only thing and you should be looking to spend your budget wisely and spread your marketing scope.
By: Marketing Guy
About the Author:
Marketing Guy is an online marketing professional based in Edinburgh, Scotland. You can read more articles by Marketing Guy on his blog, Fused Nation
Nov 10 2008
Internet Marketing-what is That?
Hello guys…
This is my fist posting for my new blog. I’m happy to have this blog because this is my personal blog where I can share and we can learn each other about internet marketing to make all of you has one step ahead in internet marketing. We must prove that we can success in internet marketing.
What is Internet Marketing?
First of all, Do you know what is internet marketing? Internet marketing, also referred to as web marketing, online marketing, Internet advertising, or eMarketing, is the marketing of products or services over the Internet.
Internet marketing has a relationship with creative and technical aspects of the Internet, including design, development, advertising, and sales. Internet marketing does not simply entail building or promoting a website, nor does it mean placing a banner ad on another website. Effective Internet marketing requires a comprehensive strategy that synergizes a given company’s business model and sales goals with its website function and appearance, focusing on its target market through proper choice of advertising type, media, and design.
Internet marketing also refers to the placement of media along different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, e-mail marketing, and Web 2.0 strategies.
What Do You Need?
To learn about internet marketing, all you need to have is of course internet connection. You know that internet marketing is an online business so absolutely need an internet connection. Maybe if now you don’t have your own internet connection at your house, you can go to “Warnet”. Beside that, you must also have a budget to buy domain and hosting. What is domain and hosting? I will tell you on the next article.
Business Models
With internet marketing, there are a lot of business models that we can do. Commonly it is divide:
• e-commerce — goods are sold directly to consumers or businesses.
• publishing — the sale of advertising.
• lead-based websites — an organization generates value by acquiring sales leads from its website.
• affiliate marketing — a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s marketing efforts.
On next article I will explain it each of them more detail, so please be patient. In reality there are many other business models based on the specific needs of each person or business that launches an Internet marketing campaign.
By: Lindawati
About the Author:
This is my fist posting for my new blog. I’m happy to have this blog because this is my personal blog where I can share and we can learn each other about internet marketing to make all of you has one step ahead in internet marketing. We must prove that we can success in internet marketing.
What is Internet Marketing?
First of all, Do you know what is internet marketing? Internet marketing, also referred to as web marketing, online marketing, Internet advertising, or eMarketing, is the marketing of products or services over the Internet.
Internet marketing has a relationship with creative and technical aspects of the Internet, including design, development, advertising, and sales. Internet marketing does not simply entail building or promoting a website, nor does it mean placing a banner ad on another website. Effective Internet marketing requires a comprehensive strategy that synergizes a given company’s business model and sales goals with its website function and appearance, focusing on its target market through proper choice of advertising type, media, and design.
Internet marketing also refers to the placement of media along different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, e-mail marketing, and Web 2.0 strategies.
What Do You Need?
To learn about internet marketing, all you need to have is of course internet connection. You know that internet marketing is an online business so absolutely need an internet connection. Maybe if now you don’t have your own internet connection at your house, you can go to “Warnet”. Beside that, you must also have a budget to buy domain and hosting. What is domain and hosting? I will tell you on the next article.
Business Models
With internet marketing, there are a lot of business models that we can do. Commonly it is divide:
• e-commerce — goods are sold directly to consumers or businesses.
• publishing — the sale of advertising.
• lead-based websites — an organization generates value by acquiring sales leads from its website.
• affiliate marketing — a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s marketing efforts.
On next article I will explain it each of them more detail, so please be patient. In reality there are many other business models based on the specific needs of each person or business that launches an Internet marketing campaign.
By: Lindawati
About the Author:
Lindawati Siedarta
For more information about internet marketing, please visit http://www.lindawati.com
Nov 9 2008
Can you use internet marketing software legally? What the best Softwares available?
Michael Billionaire asked:
CAN YOU USE AUTOMATED SOFTWARE TO RUN ADS LETITALLY. EXAMPLES
MYSPACE: BOTS. BOT TOWER, BADDER ADDER, FRIEND ADDER
CAN YOU USE AUTOMATED SOFTWARE TO RUN ADS LETITALLY. EXAMPLES
MYSPACE: BOTS. BOT TOWER, BADDER ADDER, FRIEND ADDER
CRAIGSLIST POSTING BOTS
WWW.THE-CLASSIFIED-CONNECTION.COM LIST TO 1500 CLASSIFIEDS AT ONCE. I ASSUME THE SOFTWARE IS LEGAL BECAUSE THEY ARE SELLING IT IN THE U.S. FROM US COMPANIES. ARE THE LEGAL? DO YOU KNOW ANY SOFTWARES THAT ARE LEGALY THAT WILL ASSIST IN AUTOMATION ON RUNNING ADS ON DIFFERENT SITES? WHAT ARE THE BEST INTERNET MARKETING SOFTWARES OUT TODAY.
Nov 8 2008
